our sustainability approach
WITH CHALLENGE COMES CHANGE…
We believe in sustainability as the only way into a future we all can enjoy. We strive to create products that are produced fair and sustainable and show great quality, comfort and style!
The fashion industry, just like any other big industry, is only at the beginning of a long journey of change but we are passionate about being part of this movement and aim to push further. Beside using sustainable materials and fair production, an essential part of sustainability is sharing knowledge and offering great customer service.
One thing we want to communicate openly is our love for colors and prints which is where we decided to compromise. Dyeing and printing is generally not yet possible in a fully sustainable way but our research in this field is ongoing, following new techniques and working with agencies dedicated to solving this issue.
Beside that, all components of our production are fair, sustainable and high quality. We have decided to include you on the journey of growing a sustainable and fashionable collection and stay fully transparent about all choices we make. In the following section you find all the information about our production, packaging and materials. Please also check our FAQ and the sustainability guide for more information.
If there are still unanswered questions please don’t hesitate to contact us via email at email@example.com
We never compromise on fair production and quality. Staying in close contact with all our manufacturers is a pleasure and helps us to improve our products and our business as a whole. We currently produce in Bulgaria and Turkey.
Our packaging is made of 100% recycled paper, printed with water-based ink. We also offer you the option of used packaging at the checkout. Unwrapping a present sparks a lot of joy which is why we wrap your items but use unbleached recycled silk paper for that.
We use natural fibers or fabrics made in a closed loop process, some of which we have to develop from scratch since they don’t exist in a sustainable version to date. Currently we work with LENZING™ ECOVERO™ and Cupro (Bemberg™).
All elastics we use are synthetic-free made from GOTS certified organic cotton and REACH certified natural caoutchouc. They are fully biodegradable and crafted in Austria. (plastic free)
Our sewing yarns are made from Lyocell instead of Polyester. (plastic free)
Buttons are GOTS certified MOP or made of Corozo Nut. (plastic free)
All Labels are made either from recycled polyester (using up stock) or organic cotton moving towards a 100% organic cotton rate.
We currently use two different interfacings: recycled polyester interfacing and regular interfacing due to a lack of sustainable alternatives but working on it and hope to have a solution by 2022.
Pipings are all made of 100% organic cotton, covered with the fabric used for the garment. (plastic free)
Zippers - we currently work with the sustainable program of YKK and use Lyocell Zippers. (plastic free) In the future we might investigate those options as well: GreenRise™, Nautulon™, Organic cotton.
WHY CREATE SOMETHING NEW AT ALL?
One might argue that by producing something new we are already blameworthy - well, in a small community where no-one creates any pollution that would be correct, but acting in a world as it is, counting +/- 8 billion people, consumption won’t go away over night which is why creating sustainable low impact products is essential.
We also believe that creation and self expression are an essential part of human culture. Fashion, art, music, food, architecture, interior design - it all reflects who we are as individuals and as a society. We create to feel seen, to live up to our idea of who we are, to inspire and more. Our second skin can be our armor or our personal statement of expression.
The joy of self expression through fashion will not vanish and therefore we can and must lower our impact on the environment drastically by creating and consuming sustainable or second hand fashion that values the entire chain of production through fair pay, organic natural fibers, GOTS or REACH certified products and so forth.
HOW DO WE HANDLE CHANGE?
Openly, that is for sure, because transparency is key! We are open for suggestions and constructive criticism - please get in touch via email at firstname.lastname@example.org.
We take our responsibility very seriously and hope you enjoy the outcome as much as we do! We follow our intuition and your desires and needs - let us know what you dream of and we try to make it happen!
Spread love, joy and mindfulness!
Be amazed by yourself and the world!
Never stop nurturing your inner child!